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February 2001 Spotlight Featured Article

Adjust Your Thinking—Characters, Not Caricatures
by Deb Sarty

Last time, I talked about using Insurance Adjusters as romantic heroes. To successfully design such a character, you first need to know about the traits common to real-life adjusters. For the sake of analogy, think about these traits as rules. It's not that your character has to have them all but, as with grammar, if you decide to break one, do it knowingly and not out of ignorance. Breaking a rule, done knowingly, can add depth and individuality to your hero. Breaking a rule out of ignorance will most likely just make your hero unbelievable.

The first trait common to the modern adjuster is good customer-relations skills. I've known crusty old adjusters in my time, the guys who were rude, insulting and confrontational. Like the Dodo, though, they're gone. Consumers, these days, are too savvy to tolerate ill treatment from their adjusters. They'll either complain to management, threaten to take their business elsewhere, or, most likely, get themselves a lawyer. The last is definitely not desirable, because once a lawyer steps between the claimant and the adjuster, the chance to ask questions dries up for a long time (until Discoveries, but that's another topic).

So, if you want to break this rule, do it wisely. Make sure the crusty adjuster character works in a small town, where it's so hard to find good adjusters, the company has no choice but to keep this relic on staff. Or, make sure there's another reason why he's still on staff. Is he one infraction away from being fired? Or, does he have something he's holding over the boss' head? Or, is his sister married to the boss? The reason has to be powerful enough to justify a large corporation keeping on someone who no longer fits their mold.

Another trait is nosiness. Sorry, I meant to say inquisitiveness. Being curious about things, and asking questions to satisfy that curiosity, is the life-blood of adjusting. How skilled the adjuster is at asking questions will determine how good an adjuster he is. Some, the mediocre ones, ask only the most obvious questions, don't really think about the answers, and don't probe for what the claimant isn't telling them. The good ones do all those things. I call it looking below the surface. Others call it reading between the lines.

If you want to break this rule, you'll have a tougher time making your character believable. In my experience, those who don't know how to look below the surface don't usually last in the business. So, if your character doesn't look, making it a conscious or unconscious choice might be better. He's capable of reading between the lines but for some, believable, reason, he's shut himself off. Maybe he's burned out, or perhaps he's so angry at being passed over for promotion, he just doesn't care anymore.

And then, there's stress. Everyone knows that doctors and dentists, lawyers and cops, are all under a lot of job stress. So are Insurance Adjusters. Why? There's the obvious but true answer of workload. Most large companies today have fewer frontline employees doing more and more work. Caseloads are often impossible. Catching up is an illusive dream. Most stressful, however, is having to deal with the public while keeping a smile on your face. Don't get me wrong—most people, under normal circumstances, are terrific. Put these same people under their own stresses, such as a loss of any kind, and a large percentage become demanding, arrogant, rude, irritable and downright cranky. And those are the ones with honest claims!

So, either your character can deal with the stress, and you'll need a believable way for him to do that, or he'll start to burn out. If it's the latter, the signs can be anything. Alcohol is one but this guy's supposed to be a hero, so you'll need a way for him to overcome his problem. Not caring about his job, doing only the minimum required to get by is a very common one, and one that's harder for management to deal with. That fact makes it completely believable that this type of adjuster would still be on staff.

In the end, this hero is yours to create. Make him anything you want him to be so that he's uniquely yours. But, know the rules so that when you break them, it's because you're creating a character, not a caricature.

Deb Sarty is a member of GVC. She has been adjusting insurance claims, both as a staff and an independent adjuster, since 1981.

Articles may be reprinted in RWA® chapter newsletters, attributed to the Spotlight. Non-RWA® newsletters may not reprint articles without the permission of the authors.

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This page was last updated April 27, 2002.